camera research

PRODUCTIONS FINAL

production 

 Directors interview - https://vimeo.com/700391249 

 music video -(on website)

website examples

Website examples -

  https://rexorangecounty.com

  https://golfwang.com 

  https://themelodicblue.com/shows 

website final

website

https://tobymac2004.wixsite.com/piwi

planning production

Running script- 

Until i found you

MCU                                                              Boy on Bed                                                       Night

We are shown our first character in the video with a boy sitting in his bedroom feeling sad. This is shown by his bodily and facial expressions. Also the use of blue lighting is used as the only lighting for the scene, this is because blue connotes the feeling of sadness and being lonely. He does movements like putting his head in his hands and looking at a picture of his former lover. This tells the audience the reason for his feelings and sets up the videos narrative. 

CU                                                              The Buttons                                                            Night 

The boy reaches over to grab a TV remote and the camera cuts to a close up of his bed side cabinet that contains the remote, a bottle of alcohol, sweet wrappers and the photo previously seen. This further shows the audience he is feeling down as these items are typically used to make people feel better or happier. He grabs the remote and turns the TV on in front of him. 

MCU                                                            VHS                                                                           Night 

As the light from the TV illuminates his face, he sits back and watches old VHS footage of his past relationship. This is first shown via split screen then the footage takes priority. The audience is shown clips of the two enjoying each others company and being a loving couple. However, the footage has been taped over in some parts the another show. It is the 'live performance' of the song that is being played in the background and this makes the boy visually distressed. The VHS footage continues to jump between footage of the couple and the singer. Eventually the boy has had enough and angrily turns off the TV.

CU                                                           Drunken mess                                                           Day

The footage cuts to the boy waking up from his drunken sleep, signified by him cuddling the bottle of alcohol. He puts it back on the side and wipes his face. He leans over and checks his phone to find a text from the girl scene in the footage. The boy takes a moment to process and as the music begins to come back in he jumps out of bed. 

                     CUT TO BLACK

MCU                                                     Scrubbing the choppers                                                 Day 

We are shown the boy hastily brushing his teeth with a towel wrapped around his waist. The audience can assume he is getting ready to see the girl. The lighting chance from all blue to natural day light also signifies a change in is mood and tone with him being happy and excited that the girl is back. 

CUT TO BLACK

CU                                                              In the mirror 

Day 

A shot of the boy in the mirror putting on his clothes and fixing his hair in preparation of the girl arriving. 

CUT TO BLACK 

long shot                                                      Back together                                                          Day

A ground level shot of the boy opening the door and the girl from the VHS footage being stood in front of him. 

CUT TO BLACK

THE END

audience website

Audience and production

C and C website

 

I saw these and really liked the idea of having images as links to other pages and i felt these perfectly captured the vibe and aesthetic i was attempting with my website. I feel it brings a lot more personality to the page and are more interesting that just a box that says 'music' or 'store'. 

Having the album covers as links to purchase the music is another interesting was i felt i could make my website more individual and fun by adding these aspects. 

C and C production

c and c production

https://youtu.be/VBI7HwsZpiM

I liked the idea of having a 'live performance' aspect to my video and to in-keep with the chilled and laid back video tone i felt that this style would have a better fit, compared to a performance with a crowd. 

https://youtu.be/fJ9rUzIMcZQ

I really like the iconic lighting used in this video and how you can only see their faces with the rest of the screen being plunged into darkness. It emphasises the words being said and gives the video a much more personal touch. 

https://youtu.be/TGgcC5xg9YI

I took a lot of inspiration from this video, especially the first 50 seconds. We are shown montage of a man being sad whilst going about his routine. The clips are separated by 2 second long black screens and i felt this was really effective at showing that time has passed. I also like the prolonged clips used to signify that time is moving slow for him and that he is grieving loss. 

https://youtu.be/fQdTDu5YMSM

I felt the use of vhs footage was a great way to tell the audience the footage being displayed was of the past and to make the video more emotional when the conclusion comes around, as you have been show how much these two people like each other and the history they have. 

Statement of intent

statement of intent 

 

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?

 

Production:  

My brief is to create a three minute music video for a love song for an artist signed to universal music with an accompanying website for the artist. As part of the course, we have been studying the music video to David Guetta’s Titanium and the artist Sia. We looked at the way that Sia challenges the idea of the artist as a celebrity and I wanted to bring this idea into my own production. I originally decided to produce a music video that uses the technique of a narrative that doesn’t feature the artist, but when I discussed this with members of my target audience they had mixed opinions. Some of them thought it was a good idea to have mystery around me artist and others thought that I needed to show them. As a compromise I decided to include them within the narrative of my music video in some way, but to make it seem like the narrative didn’t include them. In order to appeal to my target audience, I wanted the representations in my video to feature the target audience of 16 -25 year olds. Until the last decade, this age demographic has been an empty category because teenagers have not been producers, but YouTube has reversed this. I want to make my music video deliberately seem to be low budget in order to seem attainable by the audience so they could imagine it has been made by them and for them.   

 

Website:  

The website needs to feature the artist, but I want to continue the idea that the artist is hard to discover. I will only feature pictures of them performing live on the page that offers tickets to performance. This is meant to connote the idea that the artist is more interested in music over marketing. This will be in opposition to the music video and the rest of the website. I want to give the idea that the artist is reluctant to be part of the marketing as this will be the persona. This links to the song I have chosen, because it is acoustic and retro feeling. It should feel almost as if the artist is missing from their own marketing. For that, I intend to have my artist shot against a dark background in both the music video and the website photos, but for the website to use bright colours and logos that don’t match to the way he is represented.  

 

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?  

Music videos and artists websites are both meant to act as marketing for the song and also for the persona of the artist. I have been inspired by the persona of Sia who deliberately hides her face and this suggest the music is more important. I want to give a similar idea to my artist, to show they are more interested in music than celebrity. They will feature across both products, but both will have the same idea that the artist is a musician not a celebrity and is almost in the background. There will be merchandise and the video will feature on the website as a way to promote the song. There will also be an interview with the director of the video to make the audience feel connected to the song and will see the artist as someone interested in other art forms.  

Course Work Brief

Brief 4:

 Music video and online Requirements of the brief.

 You work for an independent media production company. You have been given the task of producing a three-minute music video for a love song by a fictional band/artist signed to Universal Music Group, and two pages for the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free).

 The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements). 

Summary of brief requirements: 

• Statement of Intent (approx. 500 words).1 

• Music video: One, three-minute music video. 

• Distribution channel: Content must be age appropriate for young adults from the age of 16.

 • Number of web pages: One homepage and one linked page.

 • Cross-media production target audience: A primarily 16–25 year old mass market audience that expects to be emotionally engaged. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the music video must include (as a minimum): 

• Range of camera shots, including shot distances, angles and movement as appropriate to a music video. 

• Editing of footage appropriate to a music video.

 • At least two different uses of mise-en-scène.

 • At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). 

• Graphics/titles to include the name of the track and the name of the band/artist. The production of the web pages must include (as a minimum): 

• Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. 

• A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the music video. 

• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. 

• Text introducing the band/artist. 

• Working links from the home page to the other page. 

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.